Margaret Anne Sutherlin
masutherlin[at]gmail.com
Education
Northwestern University, Medill School of Journalism, Master’s Journalism, 2013
DePauw University, Bachelor’s English & Political Science Minor, 2010
Skills
Software: Adobe Photoshop, InDesign, Premiere & Audition, Microsoft Office, Google Analytics, Parse.ly
Social Media: Twitter, Facebook, Reddit, Pinterest, LinkedIn, Instagram, Snapchat, WhatsApp, CrowdTangle
Other: Photography, Video, Basic HTML code, SEO
Media & Print Experience
Bloomberg LP. New York, NY January 2018-Present
Digital Editor, Audience Development
- Coordinate digital coverage, social media strategy and SEO strategy with various teams at Bloomberg
- Offer one-on-one digital advice and strategy to reporters
- Report feature stories as needed Bloomberg and Businessweek
Google Inc. New York, NY October 2016-January 2018
Content Editor Zagat & Google Content Studio
- Supervised two key markets at Zagat, including hiring and managing freelance staff, creating edit calendars, developing SEO best practices and setting social media, traffic and engagement goals
- Created weekly newsletters for Zagat markets and monitored performance
- Pitched and reported evergreen and news features for Zagat’s national and New York markets
- Collaborated with Google Earth team on travel features for the platform
- Supported Google Content Studio team with special, as-needed projects for Google Dining and Maps
Conde Nast/Penske Media Corp. New York, NY July 2013-October 2016
Associate Editor, Social Media Manager Women’s Wear Daily’s Footwear News
- Reported retail business, politics and tech news affecting fashion by analyzing trends and developing close sources at all levels of the industry to break stories and craft analytical features
- Assisted developing editorial guidelines, franchises and goals for FN’s first standalone website by analyzing traffic trends, testing content and headlines
- Acted as a liaison between digital and print teams to sync and support content on all platforms
- Achieved traffic goals for FootwearNews.com by contributing evergreen features and breaking news stories, crafting a daily web and social media strategy and monitoring trending topics
- Tripled social media followers & drove over a third of traffic to the website by creating a Facebook Live video strategy, establishing Snapchat, organizing celebrity partnerships, collaborating with editors to support print projects & crafting short/long term goals
ChicagoMusic.org, Chicago Classical Music Chicago, IL; October 2011-July 2013
Section Editor, Writer
- Collaborated with senior editors to develop editorial expectations, tone and publishing cycle for classical music section of the site
- Identified, hired and trained freelance writers and reporters to contribute regularly to the site
- Met traffic goals by creating an edit calendar that blended newsworthy event stories, with artist interviews and issue focused editorials
- Contract, part-time position while studying at Medill
Current Publishing LLC Indianapolis, IN August 2010-May 2011
Managing Editor Current in Carmel, Current in Westfield, Carmel Business Leader
- Managed newspapers reaching 40,000 households and 4,000 businesses
- Identified feature stories, managed breaking news coverage and coordinated story ideas for each edition
- Developed online web standards and social media presence of papers within each community
- Raised standards for content resulting in better breaking news coverage and features, and improved publications for account managers
- Hired freelance writers, reporters, photographers, and restructured intern program
Freelance Experience
Penske Media Corp. New York, NY October 2016-Present
Freelance Contributor Variety
CBS Interactive, New York, NY October 2017-Present
Freelance Contributor Chowhound
Modern Luxury Media Chicago, IL; December 2011-March 2015
Contributor features, front-of-book CS, The Men’s Book Chicago, CS Interiors, CS Brides
Today’s Chicago Woman Chicago, IL November 2011-July 2013
Freelance health, continuing education contributor
The Center for the Performing Arts Carmel, IN June 2011-June 2012
Freelance Writer, External Communications Office
Alarm Press: Design Bureau Chicago, IL December 2011-February 2012
Editorial Intern
Indianapolis Museum of Art Indianapolis, IN Summer 2009
Intern for Public Affairs Department
Associations
– Step Up Women’s Network Chicago, IL, 2011
– Alpha Chi Omega Alumni Chapters Chicago, IL & Indianapolis, IN, 2010-2012
– Girl Scouts of America, Daisy troop leader, 2008-2009
Awards & Recognition
– Keating Feature Writing Competition 2009, Indianapolis, IN
– Gertrude and G.D. Crain Award 2013, Chicago, IL
