Margaret Anne Sutherlin
masutherlin[at]gmail.com
Education
Northwestern University, Medill School of Journalism, Master’s Journalism, 2013
DePauw University, Bachelor’s English & Political Science Minor, 2010
Skills
Software: Adobe Photoshop, InDesign, Premiere & Audition, Microsoft Office, Google Analytics
Social Media: Twitter, Facebook, Tumblr, Pinterest, LinkedIn, Instagram, Snapchat
Other: Photography, Video, HTML code, SEO
Media & Print Experience
Google Inc. New York, NY October 2016-Present
Content Editor Zagat & Google Content Studio
– Designed editorial calendars, weekly newsletters and managed contributors in two major markets for Zagat
– Grew engagement in Miami, Philadelphia with focused local content
– Developed new franchise articles for the Zagat website relaunch
– Pitched & reported news and features for Zagat’s national and New York websites
– Contributed on an as-needed basis for Google Map, Hotels, Earth aimed at improving user experience and consistency of the products
Penske Media Corp. New York, NY October 2016-Present
Freelance Contributor Variety
– Reported event driven stories for Variety.com, ranging from political speeches to film premieres
Conde Nast/Penske Media Corp. New York, NY July 2013-October 2016
Associate Editor, Social Media Manager Women’s Wear Daily’s Footwear News
– Covered policy and politics as it affected the fashion business, including the TPP trade deal
– Pitched & reported retail business content online and in print, including series on technology, management and changing consumer shopping habits
– Covered company earnings and wrote in-depth analysis pieces for weekly print edition
– As a digital editor, created editorial standards, franchises and traffic goals for first standalone FootwearNews.com
– Worked with web editor to choose pitches, assign breaking news and monitor trending stories in real time
– Expanded social media & digital engagement by leading special projects and implementing long term strategies
– Drove over a third of website traffic through social media channels
– Collaborated with editors to support print content with digital special features and social media activations
-Promoted to associate editor on the digital team after one year as an editorial assistant
ChicagoMusic.org, Chicago Classical Music Chicago, IL; October 2011-July 2013
Section Editor, Writer
– Developed editorial goals, tone and style for section, and managed social media feed
– Identified and assigned articles focused on Chicago’s classical music scene including artist interviews, event previews & reviews and arts issues
Modern Luxury Media Chicago, IL; December 2011-Present
Freelance Writer, Editor CS, The Men’s Book Chicago, CS Interiors, CS Brides
– Developed exclusive content for luxury-lifestyle magazines in Chicago with diverse audiences
– Regular freelance writer of both front-of-book pieces and longer features on food, entertainment, design, fashion and arts/culture
– Assisted with fact-checking and database management
Today’s Chicago Woman Chicago, IL November 2011-July 2013
Freelance Writer
– Wrote health, education and career development articles for respected Chicago women’s magazine with circulation of 300,000 monthly readers
– Actively pitched national issues and applied them to Chicago audience
Current Publishing LLC Indianapolis, IN August 2010-May 2011
Managing Editor Current in Carmel, Current in Westfield, Carmel Business Leader
– Managed newspapers reaching 40,000 households and 4,000 businesses
– Identified feature stories, managed breaking news coverage and coordinated content ideas for each edition
– Developed online web standards and social media presence of papers within each community
– Raised standards for content leading to more breaking news coverage and features, and improved publications for account managers
– Hired freelance writers, reporters, photographers, and restructured intern program
Other Experience
Alarm Press: Design Bureau Chicago, IL December 2011-February 2012
Editorial Intern
Indianapolis Museum of Art Indianapolis, IN Summer 2009
Intern for Public Affairs Department
The Center for the Performing Arts Carmel, IN June 2011-June 2012
Freelance Writer, External Communications Office
Associations
– Step Up Women’s Network Chicago, IL
– Alpha Chi Omega Alumni Chapters Chicago, IL & Indianapolis, I
Awards & Recognitions
– Keating Feature Writing Competition 2009, Indianapolis, IN
– Gertrude and G.D. Crain Award 2013, Chicago, IL
